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Bond producer supports initiative to inspire very young filmmakers

Luminaries from the film world including Barbara Broccoli, producer of the James Bond films, are supporting Film Street - an exciting new website designed to unlock the imaginations of six to nine-year-olds and introduce the joys of film.
Barbara Broccoli, Chair of First Light, a filmmaking organisation for young people, said: �Young children have grown up with TV, films and the web � that�s how they understand the world. Film Street is a wonderful resource as it uses the moving image in a fun, easy way to help kids learn about their world. It will open up film to loads of children, their teachers, mums and dads.

Due to launch in April 2006, Film Street has been commissioned by Culture Online, part of the Department for Culture, Media and Sport, and developed by First Light, the UK Film Council�s young people�s initiative. Partners include CBBC, the British Film Institute, the UK Film Council and Creative Partnerships. The site has been designed by Atticmedia, who specialise in creating interactive educational content for children.

This unique linking of partners and expertise shows that film is now recognised as a powerful educational tool. As a medium that children see every day, the moving image is a great stimulus - helping them understand narrative, character and plot, write stories and extend their vocabulary.

Film Street is packed with interactive activities, movie-making ideas and expert advice. Children can and the Primary National Strategy.

The launch of the Film Street follows extensive research involving leading UK media educationalists and consultation with children. Designed to be accessible to the widest range of users and abilities, the site includes special features so children with dyslexia, visual and motor impairments can use it more choose a character and explore the website to discover how to edit, animate and use special effects. A special cinema previews the latest releases and children can even broadcast their own films to the world. 

A dedicated teacher and parent section provides a wealth of information, lesson and activity plans and downloadable resources. The project will link to strategies relating to curriculum enrichment, literacy easily.

Research indicates that internet access increases rapidly for children between the ages of five and eleven, with 83% of children in this age range using a computer at home and 85% using one at school [Childwise]. Film Street can be used in the classroom, at home or at an after-school club.

�It�s about making learning fun both inside and outside school�, says Pip Eldridge, Chief Executive Officer of First Light, the organisation responsible for developing Film Street. �These six to nine year olds are the cinemagoers and filmmakers of the future. Our aim is to help them understand, love and learn from film.�

For more information about Film Street, images or interviews please contact Rowan Atkins:
T: 0161 835 9466 M: 07834 158 725  E:


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